Home News & Events All ASICS News November 2011 ASICS Lightweight Footwear Collection - ASICS 33 Collection™

ASICS Lightweight Footwear Collection - ASICS 33 Collection™

November, 2011 2 Comments
ASICS Lightweight Footwear Collection - ASICS 33 Collection™

The ASICS 33 Collection™ represents an exciting new lightweight series that takes the concept of performance in a whole new direction.  Inspired by the 33 joints in the foot and driven by cutting-edge science, the ASICS 33 Collection answers the call for running shoes that deliver weight reduction without sacrificing key ride characteristics like platform comfort, cushioning, and flexibility.  The GEL-Blur33™ (Men's | Women's) and Rush33™ (Men's | Women's) are in retailers across the country.  The newest additions to the collection, GEL-Excel33™ and GEL-Neo33™, become available in running specialty retailers early December.


 

View Part Two - What Is the ASICS 33 Collection™?

Tags: asics, bartold, collection, gel-blur33, research, rush33, science, simon, 33

2 Comments Add your comment

  • ASICS says:

    9 November , 2011

    "Thank you for your feedback Doug."

  • Doug Amador says:

    9 November , 2011

    "So many diffrent brands of shoes to choose from, what would motivate me to buy Asics ? Unless i've already had one and like it. I think the best thing for Asics to do if they want to brake in to the main stream market, is to start at the basics... Donate some shoes to the High School Track and Field level and have the kids try it. From there if the product is really good, kids will buy it and from there you'll have a generations of future runners... JMHO

    It's easy to market shoes, you just have to know how and where to do it...    "

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