From The Science Channel's acclaimed TV show "How It's Made" - watch how ASICS custom shoes are made at The Sports Institute in Kobe, Japan. Initially aired October 16, 2009.

www.howitsmade.com

Irvine, CA (November 4, 2009) - ASICS® America Corporation is proud to announce that the GEL-Kayano® 15 received the International "Shoe of the Year" award from Runner’s World magazine during a special ceremony at the magazine’s 2009 International Shoe Summit. This is the second consecutive year that the GEL-Kayano series has been awarded the top honor, and the fourth time in five years that ASICS has won the International Editor’s Choice award since the award’s inception.

Along with this distinguished honor, ASICS also received two additional awards from Runner’s World, which will be featured in the Winter Shoe Guide (December 2009 issue) on newsstands in the U.S. this week.  The ASICS GT-2150™ accepted the acclaimed "Editor’s Choice" award and the GEL-1150™ took the "Best Buy" award.  These two styles were compared against 15 distinguished pairs of shoes from other leading brands that were tested and reviewed by Runner’s World.

"It is always an honor to be recognized internationally by Runner’s World the leading authority when it comes to critiquing our product, and we are humbled that they have selected ASICS again," exclaims Jim Monahan, ASICS VP of Footwear.

Runner’s World magazine, the worldwide authority on running information, awards one distinguished shoe style each year the prestigious International Editor’s Choice or "Shoe of the Year" award.  The publication noted that the GEL-Kayano® 15 won top honors from global wear testers.  The shoe was selected by a panel of International Runner’s World editors from the 15 countries in which the magazine is published (Australia/New Zealand, Brazil, Columbia, France, Germany, Italy, Mexico, The Netherlands/Belgium, Poland, South Africa, Spain, Sweden, the United Kingdom and the United States).

ASICS GEL-Kayano® 15 will be updated in January 2010 with the GEL-Kayano® 16 retailing for $140.00.  The GT-2150™ is available now at specialty running retailers for $100.00 and the GEL-1150 is also at specialty running shops for $85.00.  Both the GT-2150™ and GEL-1150™ will be widely available on January 1, 2010.

Update (12/27/2009): Available date for the GT-2150™ and GEL-1150™ corrected.

Irvine, CA (November 4, 2009) - ASICS® America Corporation is proud to announce the men’s and women’s version of the GEL-Resolution™ 2 received the highest overall rating of the nine models reviewed in the November/December 2009 issue of Tennis Magazine.

GEL-Resolution™ 2

Men's	Women's

The GEL-Resolution 2 received an 8.4 score out of a possible 10, and earned near-perfect marks for both stability and arch support. The shoes were also scored on cushioning, weight, ventilation, break-in time and overall satisfaction.

The magazine described the style as: "the ultimate shoe for an advanced player with sore feet and those who appreciate comfort right out of the box since the shoe has virtually no break-in time."

The article also points out the shoe has "outstanding support" with features including the Biomorphic Fit® Upper and Personal Heel Fit (PHF®) that helps mold to the athlete’s foot creating a personalized fit with snug heel support. The GEL-Resolution 2 has a Solyte® Midsole to enhance cushioning, a GEL® Cushioning System to attenuate shock during impact and toe-off phase and a PGuard™ Toe Protector for durability.

"We are thrilled with the #1 ranking," says Matt Donnelly, ASICS Product Manager for Team Sports.  "Fit and function are always our first priorities at ASICS and it’s great to be recognized for this."

The ASICS GEL-Resolution 2, which retails for $115, is available in two color ways (white/rain/sun and blue aster/black/lightning) for men and one color (white/cargo/abyss) for women.

Tennis Magazine is geared toward the serious and recreational tennis player, with information on instruction and training, new product and equipment coverage, professional player profiles and highlights of tournaments.

Is it time to replace your favorite running shoes?  Spring 2010 styles are in running specialty stores already, with mass distribution planned for January 1st.  Here is the rundown on some of the most sought after styles.

GEL-Kayano® 16

Cutting-edge technology and high-end components combine as this venerated trainer returns in a bold new edition. Features ASICS new Guidance Line™ for optimal gait, DuoMax® Support System, a re-designed asymmetrical lacing system, and the shock-attenuating Discrete Heel Unit.
View Mens »
View Womens »

GT-2150™

The world's most popular running shoe just keeps getting better. Performance features for 2010 include DuoMax® Support System to enhance stability, Solyte® midsole material, ComforDry™ Sockliner, Space Trusstic System®, and Impact Guidance System (I.G.S.®) for gait enhancement.
View Mens »
View Womens »

GEL-1150™

With exceptional fit and comfort that appeals to all types of runners, this popular trainer features a DuraSponge® outsole, lightweight SpEVA® midsole material, the weight-reducing Trusstic System®, and rearfoot and forefoot GEL® Cushioning System.
View Mens »
View Womens »

GEL-DS Trainer® 15

A mainstay in the ASICS performance line features tooling and upper specs that reprise the fit and comfort of the legendary GEL-DS Trainer® 6. Updated with new features like the vaunted Impact Guidance System (I.G.S.®), Space Trusstic System®, Propulsion Trusstic®, and asymmetrical lacing.
View Mens »
View Womens »

Irvine, CA (July 28, 2009) - For the second time in two years ASICS’ GEL-Nimbus® has been named “Editor’s Choice” by Runner’s World® magazine. The review of the updated GEL-Nimbus 11 will be featured in the September issue of Runner’s World.

According to Runner’s World, “ASICS pimped out the latest Nimbus with an abundance of memory foam in the interior and a pillowy new midsole material throughout the forefoot. The breathable mesh upper has an open feel that provides the toes room to spread out.”

The updated version features an injected Solyte® midsole material under the forefoot which enhances cushioning and durability. In the women’s version, it is customized specifically for women with lower density injected Solyte to compliment a woman’s foot. The weight has dropped to 12.4 ounces and the asymmetrical lacing has been redesigned to remove the overlays across the toe box, creating an open toe environment. Five millimeters of memory foam has been added in the tongue lining and stitch-less PHF® (Personal Heel Fit) has been utilized for a better fit and less irritation.

The GEL-Nimbus 11 is suitable for a range of runners, from under-pronators to mild over-pronators, and features unparalleled cushioning coupled with a broad, stable and flexible base of support.

“We are truly honored to receive this recognition from Runner’s World, the authority in the running community,” says Jim Monahan, VP Footwear, ASICS America Corporation. “The GEL-Nimbus continues to be an outstanding cushioning platform. We feel the latest version offers extra cushioning without sacrificing the stability of the shoe.”

The GEL-Nimbus 11 is available at participating retail stores for $125. To find a retailer, visit www.asics.com. To read the September review (on newsstands August 4th) from Runner’s World visit www.runnersworld.com.

Irvine, CA (February 2, 2009) - For the third consecutive year ASICS GEL-Kayano® has been named "Editor's Choice" by Runner's World® magazine. The review of the updated GEL-Kayano 15 will be featured in the March issue of Runner's World, which is the annual Spring 2009 Shoe Guide.

According to Runner's World, "The new Kayano has exceptional fit and superior impact protection. Testers were almost unanimous in their praise of the shoe's new off-center lacing pattern, which follows the actual topline of the foot for a natural snug arch wrap."

The Asymmetrical Lacing system is part of the evolution of the ASICS Biomorphic Fit technology which creates a more anatomically correct lacing pattern. This fit configuration envelopes the foot, allowing for a more open forefoot environment, resulting in more comfort and less potential for irritation. To complement the changes in the upper, ASICS' technically-advanced Spacemaster mesh fabric has been utilized in the tongue, promoting more effective moisture transfer and breathability.

The GEL-Kayano 15 also features a lighter platform weighing in at 12.8 ounces, almost one ounce lighter than the previous version, by incorporating an innovative injection-molded Solyte® midsole material. Other updates include a larger rear-foot GEL® Cushioning System which delivers more of the incredible "ride" that has already become its legacy in running footwear.

"We are excited and honored to receive this recognition from Runner's World, the authority in the running community." says Jim Monahan, VP Footwear, ASICS America Corporation. "The GEL-Kayano is a benchmark for high-end trainers and we believe this new model has taken it to the next level."

The GEL-Kayano 15 is available at participating retail stores for $140. To find a retailer, visit www.asics.com. To read the March review (on newsstands February 3, 2009) from Runner's World visit www.runnersworld.com.